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Podcast: My Digital Farmer Podcast
Episode: The 5 Stages of "Customer Awareness" (And How to Create Marketing Content for Each)
Description: Eugene Schwartz, author of the copywriting Bible "Breakthrough Advertising," was the first to identify the 5 stages of Customer Awareness in marketing. The principle is simple: you need to know where a customer is in the spectrum of awareness, and then craft different messages to them, based on where they are. The five stages are: Unaware Problem Aware Solution Aware Product Aware Most Aware In this episode, I break down details of each of the 5 stages, and I give examples for what type of marketing content works best in each of these stages in your ag business.Â