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Podcast: My Digital Farmer Podcast
Episode: What Makes a Great Offer? The Shutterfly Case Study
Description: What are the elements of a great "offer" that compels someone to buy your product? Last November, I received a mail order catalog from Shutterfly, the online photo printing company. On the cover was a small coupon code with the following words: 50% off all cards, photobooks, and calendars. 40% off everything else plus free shipping. BOOM. I ran to my computer that night to set up my order, and an hour later, I had dropped $350. WHY did I do that? How did Shutterfly pull that off? What were the elements of that offer that...