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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 194: Brands & Billionaires Continue to Buy Up Media
Description: In this new-look episode, Joe and Robert cover Lauren Jobs and her purchase of The Atlantic, Facebook's earnings release and what P&G did with $140 million dollars in marketing. The boys then go in-depth on how Hearst is experimenting with ecommerce and why Buzzfeed is launching a skillet for sale. Rants and raves include media buying and a content marketing swindle. This week's TOM: General Electric. This week's story links: Lauren Powell Jobs Buys Majority Stake In The Atlantichttp://adage.com/article/media/laurene-powell-jobs-buys-majority-stake-atlantic/309952/ Facebook Earnings - What Marketers Should Note From Facebook's Second Quarter Earningshttps...