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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 188: NYTimes Shows that Email Is the Next Best Thing
Description: This Old Marketing this week includes an overview of the NerdWallet model, and how they went from zero to over $500 million in revenues through a content-first approach. The New York Times is killing it with email newsletters, while the new marketing opportunities are on retention and loyalty. Â Rants and raves include net neutrality and YouTube's ad crisis. Â This week's TOM example: Mobil. This week's story links: Top of the Show Sponsor:Â VideoBlocks/AudioBlocks Bundle Package for $149 -Â http://cmi.media/pnr188b How NerdWallet Went To a $520 Million Company Using Content https://thehustle.co/nerd...