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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 184: Don't Just Publish Content; Monetize the Audience
Description: In this episode of This Old Marketing, Joe and Robert discuss why (and if) corporate storytelling is fading and, if so, what are the solutions. The publisher is still a critical position and Conde Naste launches eCommerce boxes. Rants and raves include McDonald's and Daddy hair care. This week's TOM example: Jan van der Heijden. This week's story links: Does Corporate Storytelling Work - Some Megabrands Say Nohttps://www.facebook.com/notes/mark-schaefer/does-corporate-storytelling-work-some-mega-brands-say-no/10154524842328531/ Don't Get Rid Of The Publisher Position Just Yethttps://digiday.com/media/opinion-dont-get-rid-publisher-position-just-yet/ Conde Naste Sees Commerce Opportunity With...