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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 168: Digital Advertising Shrinking, Except for Google and Facebook
Description: In this episode of This Old Marketing, Joe and Robert discuss the Upworthy/Good merger and what it means for more agency/publisher deals. Â The boys also discuss the possible revenue models for Medium, and it seems that digital advertising is shrinking for all publishers...except for Google and Facebook. Â Rants and raves include CMO.com and Digital Sense. Â This week's TOM example:Â The Hop Grenade Tap Room and Bottle Shop. This week's show links: Upworthy and Good Announce Merger to Join Forceshttp://www.goodinc.com/news/blog/upworthy-and-good-announce-merger-join-forces-to-become-the-leader-in-social-good-media What does Medium's Prof...