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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 165: This Is the Year Agencies Buy Media Companies
Description: In this broken pipe episode of This Old Marketing, Joe and Robert talk about Medium's latest pivot while AOL thinks they've discovered a better way to serve up advertising. In addition, Gary V leads the way for 2017 to be the year agencies started buying media companies. Rants and raves include Tom Brady and long-form content. This week's TOM example: AARP. This week's story links: Renewing Medium's Focus https://blog.medium.com/renewing-mediums-focus-98f374a960be#.e5j5kw3c3 Vayner Media Acquires Women's Publisher PureWow http://www.wsj.com/articles/gary-vaynerchuk-acquires-womens-publisher-purewow-1483531201 AOL Hopes These Two New Ad F...