Want to create an interactive transcript for this episode?
Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 151: Audience, not Content, Is the Real Asset
Description: In this episode of This Old Marketing, Joe and Robert discuss the results of CMI's 2017 content marketing benchmarks report and find that content marketing is indeed all about building audience.  Rolling Stone finds a buyer; and who really should be the agency in charge of content creation?  Rants and raves include a Robert Rose book review while Mental Floss folds print.  This week's TOM example: Saindbury's. This week's show notes: Singapore-based music startup buys 49% stake in Rolling Stone https://techcrunch.com/2016/09/25/bandlab-rolling-stone/  Content Marketing Takes A Turn For The Better - New 2017 Research http://contentmarketinginstitute.com/2016/09/content...