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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 148: The Business Model of More Versus Less Content
Description: In this post-show Content Marketing World (#CMWorld) edition of #ThisOldMarketing, Joe and Robert (of course) discuss the events surrounding this year's big event. Â In addition, the boys discussed whether more or less content will win the day for brands, and why YouTube is changing their advertising model pronto. Â Rants and raves include new contextual content research and a new content program from Starbucks. Â This week's TOM example: Kodak. This week's story links: The Future Is More Content - Jeff Bezos, Robots and High Volume Publishing http://buzzsumo.com/blog/future-lot-content/ Â Advertising Hits a Hurdle http://chrisbrogan.com...