Want to create an interactive transcript for this episode?
Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 145: The Future Owners of Newspapers? Brand Marketers
Description: For this episode of #ThisOldMarketing, Joe and Robert discuss John Oliver's take on the broken business model of newspapers. Â The boys believe that in the near future, you'll see brands actually owning these media properties. Â In other news, Gartner's new "Hype" cycle is out for marketing and Google+ closes on-air hangouts. Â Rants and raves include what's wrong with the buyer persona. Â This week's TOM example: Ernst & Young. This week's story links: John Oliver on Last Week Tonight - On Journalismhttps://www.youtube.com/watch?v=bq2_wSsDwkQ http://www.naa.org/News-and-Media/Press-Center/Arch...