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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 144: A Content Marketing Approach Is Strategic, Actually
Description: In this episode of #ThisOldMarketing, Joe and Robert discuss the latest TechCrunch article that claims content marketing isn't actually strategic. Accenture looks to become one of the leading content marketing providers in the world, and Facebook blocks the ad blockers with more of the same from Facebook. Rants and raves include Blab shutting down and personalized content. This week's TOM example: WE Energies. This week's story links: How Google Analytics Ruined Marketing https://techcrunch.com/2016/08/07/how-google-analytics-ruined-marketing/ No Agencies Have This Breadth of Content: Inside Accenture's $600 million content businesshttp://digiday.com/agencies/no-agencies-breadth-content-inside-accentures-600-million-content-business/ Facebook Cripples Ad...