Want to create an interactive transcript for this episode?
Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 140: Compared to Advertising, Content Marketing Still Petite
Description: In this episode of #ThisOldMarketing, Joe and Robert discuss the fascination with Pokemon Go and what content marketers should be considering.  In the advertising world, content marketing still has quite a way to go, and Medium could actually be a fertile testing ground for small publishers and brands.  Rants and raves include great storytelling and the Trump/Pence logo.  This week's TOM example: I Dig Hardware from Allegion. This week's story links: Episode Sponsor - Ahrefs.com.  Go to http://cmi.media/pnr139a for a special offer for PNR listeners. Pokemon Go Inspiring Small...