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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 134: Content Marketing as Profit Center
Description: In this week's #ThisOldMarketing, Joe and Robert discuss a number of acquisitions that occurred this week, including CMI. Mary Meeker's annual Internet Trends Report is out again, and the boys discuss the highlights, while Mondelez does a Pepsi and Red Bull and begins a content marketing approach as profit center. Â Rants and raves include Scott Brinker and audio content. Â This week's TOM example: Porsche. This week's story links: Content Marketing Institute Acquired by UBM http://contentmarketinginstitute.com/2016/06/cmi-acquired-by-ubm/ Â 15 Most Important Slides In Mary Meeker's Internet Trends Reporthttps://www.washingtonpost.com/news/innovations/wp...