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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 133: Content Marketing Now Scientifically Proven
Description: In this episode of #ThisOldMarketing, the boys talk investing in content as an asset, starting with an interesting perspective on using evergreen content over temporal content.  Apple looks like they are in the market for a content producer (although probably not Disney...yet) and (drum roll please), content marketing can now be scientifically proven (mic drop).  Rants and raves include the Pope and programmatic data. This week's TOM: Thomas Chippendale. This week's content marketing news: Content Marketing And Compounding Returnshttp://tomtunguz.com/content-marketing-compounding-returns/  Apple And Hollywood - No Interest In Time Warner http://adag...