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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 127: Is Content Marketing Actually a Thing?
Description: In this episode of #ThisOldMarketing, Joe and Robert discuss a contrarian article on whether or not content marketing actually exists. Could content marketing follow in the path of advertising? Â Publishers are now fully focused on e-commerce, and Buzzfeed's prospects dip and their future is more cloudy. Â Rants and raves include Disrupted by Dan Lyons and a must-read HBR article. Â This week's TOM example: Ripley's Believe It or Not.
This week's article links:Everything The Tech World Says About Marketing Is Wronghttp://techcrunch.com/2016/04/12/everything-the-tech-world-says-about-marketing-is-wrong/Content Marketing’s Echo Chamberhttp://marke...