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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 125: Big Brands Favoring Content, But Will It Matter?
Description: In this episode of #ThisOldMarketing, Joe and Robert discuss the latest content marketing research, where findings look to a greater importance on content marketing. Â The boys love the report, but doubt that many will execute the approach properly. Â Millennials actually prefer email and printed coupons (amazing), while more brands and publishers are creating new positions around platform. Â Rants and raves include content marketing ROI and LEGO. Â This week's TOM example: The Federalist Papers.
This week's story links:
Companies Favoring Content Over Adshttp://www.broadcastingcable.com/news/technology/study-companies-favoring-content-over-ads/154962New Study Shows Why...