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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 119: How to Pen a Content Marketing Is Dead Article
Description: In this episode of #ThisOldMarketing, Joe and Robert discuss how unfair it is to major publishers that Facebook opened up instant articles to everyone. The BBC restructures away from television and Google drops right-side ads on the desktop. Rants and raves include Buzzfeed's email traffic and yet another "Content Marketing Is Dead" article.  This week's TOM example: Altair Engineering and Concept To Reality magazine.
This week's articles:
Contently Acquires Docalyticshttp://www.adweek.com/news/technology/contently-buys-analytics-startup-tells-b2b-marketers-how-well-their-downloads-work-169710
Facebook Says Anyone Can Use Instant Articles Nowhttp://media.fb.com/2016/02/17/opening-up-instant-articles/BB...