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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 118: Breaking - Brands Create More Content with Less Engagement
Description: In this episode of #ThisOldMarketing, Joe and Robert report on Time buying MySpace (which actually has very little to do with myspace). Twitter announces an opt-in feed change that will most likely go "Full Facebook" in six months, while new research asserts that brands are creating more content with even less engagement. Rants and raves include the economics of native advertising and Frank Underwood. This week's TOM example: Fat, Sick and Nearly Dead.
This week's story links:
My Space And Its Owner Acquired by Timehttp://techcrunch.com/2016/02/11/time-inc-acquires-viant-owner-of-myspace-and-a-vast-ad-tech-network/What Marketers Need to Kn...