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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 116: The Guardian Gets Aggressive with Native Advertising Terms
Description: In this episode of #ThisOldMarketing, Joe and Robert discuss why publishing an article anywhere but Medium might be a good thing. Â PwC launches research about the state of content marketing in enterprises, and the Guardian goes "full monty" with labeling native advertising as paid content on their website. Â Rants and raves include the evolution of content marketing and Joe's level of exhaustion. Â Today's TOM Example: Chief Optimist by Xerox.
This week's story links:
Anywhere But Medium
http://scripting.com/liveblog/users/davewiner/2016/01/20/0900.html
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Most Organizations Still Struggling to Deliver Personalized Content, Says Forbes Insights/PwC Report
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