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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 114: The Coming Opportunity in (of all things) Email
Description: In this episode of #ThisOldMarketing, Joe and Robert discuss the idea of "peak content" and how there are two camps - one of more content and more traffic and one of the right content and the right traffic. Â Email, of all things, could be a big opportunity for content marketers in the future, and the boys talk about what it's going to take to land a role as chief content officer. Â Rants and raves include PewDiePie and creativity. Â This week's TOM example: Karo Syrup.
This week's article links:
Peak Content the Collapse of the Attention Eco...