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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 111: FTC In No-Win Situation with Native Advertising
Description: In this New Year's edition of #ThisOldMarketing, Joe and Robert discuss the most recent FTC statement on native advertising and what it means to brands and publishers. Â Forbes announces a "light ad" site for ad blockers and ANA chooses "content marketing" as the phrase of the year. Â The boys cap it off with another Medium story, and why CEO Ev Williams is a master seducer. Â Rants and raves include YouTube vs. Facebook and The Business Romantic. Â This week's TOM example: Komputronik buys Benchmark.
This week's news stories:
Forbes blocks Ad Blockershttp://www...