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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 108: Homeless Media's Huge Opportunity, Big Risk
Description: In this episode of #ThisOldMarketing, Joe and Robert discuss GE's move away from prime-time advertising and increasing move toward branded content. "Homeless" media is a huge opportunity for media companies and brands, but it comes with a big risk that most organizations are not aware of. Credit Suisse may or may not build a social network for super-rich people and John Bell has some wise words for marketers regarding content marketing. Raves include Clayton Christiansen and WSJ launching an annual print magazine. This week's TOM example: Ancestry.com.
This week's story links:
GE Is Dumping Prime Ti...