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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 105: Does Dollar Shave Club's Content Launch Have Transparency Issues?
Description: In this week's episode, Joe and Robert discuss why YouTube has a leg up on the streaming music business, and someone actually wants to kill the term native advertising. Â Dollar Shave Club launches a new content marketing program called MEL, and the boys fight over whether it's transparent enough. Â Rants and raves include NYTimes Virtual Reality project and a Wharton article. Â This week's TOM example: Fold Factory.
This week's show links:
YouTube Opens Enormous Music Collection To Allhttp://www.wired.com/2015/11/youtube-music-opens-sites-enormous-music-collection-to-all/Can We Kill The Term Native Advertising?http://www...