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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 103: Consistent Content Is Key...and Most Brands Can't Do It
Description: In this episode of #ThisOldMarketing, Joe and Robert discuss some major plays in podcasting, from Google Play adding podcasts to Serial's deal with Pandora. Â PewDiePie says that the reason YouTube is launching YouTube Red is because of ad blockers (is he right?) and Mark Zuckerberg from Facebook believes that ads make Facebook better (really?). Â Rants and raves include IBM buying part of the Weather Channel and Nike should buy Grantland.com. Â This week's TOM example: Pro Football Talk.
This week's story links:Â
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Google Gets Back Into Podcast Distribution
http://arstechnica.com/gadgets/2015/10/google-gets-back-into-podcast-distribution-with-google-play-music-podcasts/
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Pandora Exclusive Streaming Partne...