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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 101: Can Content Save Advertising?
Description: In this episode number 101, Joe and Robert discuss whether content marketing can save advertising. Â Does it have to be either/or? Â Actually, we think not. Â Mitch Joel contends that it may be the end of blogging as we know it, and Pepsi's CMO thinks that digital agencies are destroying themselves. Â Rants and raves include some sketchy content marketing stats and a native advertisement from LexCorp. Â This week's #ThisOldMarketing example: Westinghouse.
This week's articles:
Can Content Save Advertisinghttp://adage.com/article/news/content-save-advertising/300842/
Is this The End Of Blogging?http://www.twistimage.com/blog...