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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 96: Content Marketing Technology Investments Top $1 Billion
Description: In this post-Content Marketing World episode of #ThisOldMarketing, Joe and Robert discuss how content is moving to the middle, and investments in content marketing technology top the $1 billion mark. Â Just 17% can follow the buyer's journey and GroupM announce a deal with Buzzfeed that may or may not be big news. Â On the paper front, Uber announces a new "in car" magazine, which is printed...on real paper. Â Rants and raves include Beth Comstock of GE and John Cleese. Â This week's TOM example: The Story of Content: Rise of the New Marketing.
This week's story links:
Content Move...