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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 95: CMO Survey Finds Spending on Content to Outpace Advertising
Description: In this pre-Content Marketing World podcast number 95, Joe and Robert talk about Newscred's $42 million dollar round and what it means for the content marketing industry. Â Google pushes hard on native ads inside Gmail, and what's wrong with content calendars (hint: you'll find out)? Â Rumors swirl around Apple launching original programming, and a CMO survey says content development tops the budget charts for 2016. Â Rants and raves include an "ode to Joe" and a publishing crisis. Â This week's TOM example: Weight Watchers.
This week's story links:
NewsCred Raises $42 Milion and sets its sights beyond content marketing
http://techcrunch.com...