Want to create an interactive transcript for this episode?
Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 93: 2016 Will Be the Year of Content Marketing M&A
Description: In this episode of #ThisOldMarketing, Joe and Robert discuss the big $48 million dollar purchase of content agency King Content, followed by a discussion around more M&A to come in 2016. Â Oracle buys Maxymiser for further proof. Â The boys then discuss, in detail, the F&W model that all brands can learn from, and, Facebook now draws more news traffic than Google (or do they?). Â Raves include the New York Times email newsletters and the opportunity for local publishers. Â This week's TOM example of the week: Sherwin Williams.
This week's stories include:
Isentia Buys Content Marketing Agency King...