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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 92: End of Days for Digital Display Spells Opportunity for Brands
Description: In this episode of #ThisOldMarketing, Joe and Robert talk briefly about Google, or should we say, Alphabet, before moving on to a critical issue for publishers: Online Display Advertising and its demise. Â Then, the boys discuss the hi-jacking of the term "content marketing" and are journalists really content marketers after all. Â More content marketing research as well. Raves include Target and Nike's video program. Â TOM Example of the Week: Aldus Pagemaker.
This week's story links
Publishers Have Only Themselves To Blame For The Ad Blocking Apocalypse
http://fortune.com/2015/08/13/publishers-only-have-themselves-to-blame-for-the-ad-blocking-apocalypse/
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The Journalists Who Refuse to Admit They...