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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 87: Upworthy's Big Move Combining Original Content and Data
Description: In this episode number 87, Joe and Robert discuss the new Upworthy business model in detail, and what businesses and marketers can learn from it. Â In addition, the boys discuss what, when and why marketers should outsource content marketing, and follow that with a disturbing article about branded content and advertising. Â Rants and raves include an HBR article that truly bothered Robert, and an amazing story around the autism education movement from Joe. Â This week's TOM example of the week: Kraft Music Hall.
This week's story links:
How Upworthy is using data to move beyond clickbait and cur...