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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 80: Publisher Cuts Lead to Content Opportunities for Brands
Description: In this episode of #ThisOldMarketing, Joe and Robert discuss the latest purchase for Content Marketing Institute, the UK-based show, Content Marketing Show. Verizon's purchase of AOL leads to discussion around what value there is in AOL's many content brands and Spotify decides to add both videos and podcasts. Â Then the boys rant away at two particular articles that elaborate on the problems content marketers face - leading to the idea that brands have real opportunities when publishers cut back too much. Â Official rant and raves include a Purina platform called Puppyhood. Â This week's TOM example of the week: Fresh For...