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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 79: Facebook's Move to Swallow Publishers
Description: In this episode of #ThisOldMarketing, Joe and Robert discuss two large transactions in the content marketing technology space: Percolate and Kapost. Â Then the boys move right along to the official launch of Facebook News. Â Is this the end of times for publishers or the stairway to heaven? Â After discussing whether brands could really create a "Mad Men" type show, Joe and Robert rant and rave about Adobe's new audio white papers, as well as a huge media purchase in the surfing industry. This week's TOM example: Poor Richard's Almanack.