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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 72: Facebook Moves for Total Internet Domination
Description: In this episode of #ThisOldMarketing, Joe and Robert discuss the movement by major publishers to create content "inside" Facebook's walls. Â Does this mean that the future of the web could be dominated by Facebook? Â In addition, the boys discuss whether "content blindness" is actually a thing, review a research study that says digital natives actually prefer print, and preview Airbnb's publishing strategy. Â Rants and raves include a TechCrunch article that goes beyond what's real. This week's TOM example of the week: Pepsodent and Bob Hope.