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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 71: The Third Era of the Internet Has Begun
Description: In this episode of This Old Marketing, Joe and Robert discuss AOL founder Steve Case's take on the third era of the Internet (yes, this is such a thing). In addition, the boys ponder whether or not LEGO went off the rails with their "beauty tips for girls" section in LEGO Club Magazine. Then, more about PR's role in content marketing and a quick look at revenue models for podcasts. Rants and raves include Starbucks and IDG. This week's TOM example of the week: Back Country.