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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 62: Marketing Still Subservient to Sales | The Launch of Facework
Description: In this episode, Joe and Robert discuss the details of the New York Times/Google Native Advertising program (if that's what you call it). Next, the boys ramble on about the role of sales and marketing. Â Are they still far apart? Â Are they getting closer? Â No worries there, because the boys cheer up about news on the fall of Google Glass and something Facebook is launching called Facebook Work (or Facework, for short). Â Rants and raves include Newcastle's Super Bowl ad bid and clarification on the term, native advertising. Â This week's #ThisOldMarketing example of the week: WestJet's Above & Beyond.