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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 45: Native Advertising Redux | Blogging Myths
Description: In this episode of #ThisOldMarketing, Joe and Robert discuss the recent Inbound event, and then get right into Tribune's recent purchase of a content marketing services provider. Â In addition, the boys cover some flawed blogging research, why podcasting is taking off and the dark side of native advertising. Â Rants and raves include an HBR misstep and the Wall Street Journal guide to native advertising. Â This week's #ThisOldMarketing example: Steve Jackson Games (the oldest blog on the planet).Â