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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 37: How to Steal Audience from Publishers | Content Marketing from Beck
Description: In this episode, Joe and Robert discuss Beck's mad content marketing moves, a new content marketing research report from Forrester, and what the real purpose of native advertising is for brands. In addition, the boys discuss content marketing at Aon and a new social media strategy from Jay Baer. This week's #ThisOldMarketing example: Galignani Publishing (our oldest example to date).