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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 31: The Future of Native Advertising | M&A Activity for Brand Publishing
Description: In this episode, Joe and Robert discuss whether or not brands will destroy the native advertising opportunity, and whether you can actually program native to audiences. Â In addition, the boys banter about the Red Bull Media House model, and how many brands will follow their publishing structure. Â Robert rants and raves about the Dumb Ways to Die franchise, and Joe rants about the closed atmosphere at the US Open. Â The week's #ThisOldMarketing example: BeingGirl.com from P&G.