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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 28: Brands Don't Care a Lick about Traditional Publishers
Description: Happy Memorial Day to those in the States. Â In this episode, Joe and Robert rant a bit about a new content marketing awards program, and then become puzzled by a speech from a Dell marketing executive about the future of traditional publishing. Â The boys finish the program with a take about mobile and where content marketing fits into a mobile strategy. Â This week's #ThisOldMarketing example: USAA magazine.