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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 13: Is LEGO Smelling Oscar? | Defining Advertising | Facebook Click Fraud
Description: In this episode, Joe and Robert talk about the hit movie from LEGO and what it means for content marketers. In addition, Joe and Robert talk about the blurred line of advertising, Klout's new publishing tool, and an amazing discovery about Facebook click fraud. This week's TOM Example: HomeMadeSimple.com from P&G.