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Podcast: BE THAT LAWYER
Episode: Roy Sexton: Signal Boosting, Reciprocation, and Acknowledging Your Social Media Community
Description: In this episode, Steve Fretzin and Roy Sexton discuss:Defining business development and marketing, the relationship is between the two, and how best to integrate them. Listening to the coaches you bring in until it is built and hardwired into your DNA. Getting the full value out of your content and of social media. Being engaged in the social media community. Key Takeaways:Marketing shows you where the door is, business development helps you walk through it.The business development technique you hold near and dear is not a silver bullet. It's what you do w...