Want to create an interactive transcript for this episode?
Podcast: The Splendid Table
Episode: Buyology
Description: This week it's a look at why we buy. What drives us to purchase nonsense, even when we're watching every penny? Branding consultant Martin Lindstrom examined this behavior with neuroscientists at Oxford University. The findings convinced him that mysterious forces we aren't even aware of propel us to open our wallets for things we don't need or want. His book is Buyology: Truth and Lies About Why We Buy.The Sterns have been wandering the Louisiana bayous, where they found great eats at Mosca's, a vintage Italian roadhouse in Avondale. Wine maverick Josh Wesson gives American Riesling its due. I...