Want to create an interactive transcript for this episode?
Podcast: More Perfect Marketing
Episode: The One About Viral Video Ads (with Joseph Wilkins)
Description: You know those videos that you see and they surprise and delight and just make you laugh? Those are the videos we're talking about on this episode.
As it turns out, there's a magical formula to creating these videos. There are certain elements that have to be there for them to go viral.
Our guest, Joseph Wilkins, founded ProCreative Studios in 2000, where his team produced infomercials, TV spots and web sales videos. Joseph directed thousands of videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot.
As viewing habits shifted away from T...