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Podcast: B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Episode: Repurposing content for multiple channels w/ Michael O’Connell
Description: Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Michael O’Connell, VP of Marketing at AnyRoad, a data and insights platform for experiential marketing.Highlights:The value of repurposing content throughout multiple channelsFocusing educational content on telling the customer storyThe benefits of Zoom’s webinar platformGating vs. not gating contentLearn more about Anyroad Connect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust...