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Podcast: Case Interview Preparation & Management Consulting | Strategy | Critical Thinking
Episode: 699: The Triggers Behind Customer Purchases (with Founder and CEO of Triggers, Leslie Zane)
Description: Welcome to an interview with an award-winning marketer, TEDx speaker and authority in harnessing the instinctive mind to accelerate brand and business growth, founder and CEO of Triggers, Leslie Zane. In this episode, continuing the discussion from her first interview, we delved deeper into the conventional marketing wisdom and instinctive behaviors that drive people to buy your product. Leslie is the author of The Power of Instinct: The New Rules of Persuasion in Business and Life. In her book, Leslie shows that to grow a brand, business, or even a social mov...