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Podcast: Case Interview Preparation & Management Consulting | Strategy | Critical Thinking
Episode: 676: The Illusion of Innovation (with Founder and CEO of High Alpha Innovation, Elliott Parker)
Description: Welcome to an interview with the author of The Illusion of Innovation: Escape "Efficiency" and Unleash Radical Progress, Elliott Parker. The Illusion of Innovation tackles the problem with innovation inside big companies, having activities that feel like innovation but lead to value destruction, not progress. This book explains why meaningful innovation naturally emerges from deliberate inefficiency and how large corporations can harness the power of small teams—startups—to drive radical change through systematic experimentation.  Elliott Parker is the founder and CEO of High Alpha Innovation, a venture builder that partners with corporations, universities, and entrepre...