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Podcast: Case Interview Preparation & Management Consulting | Strategy | Critical Thinking
Episode: 611: The Experience Mindset: Changing the Way You Think About Growth (with The Global Customer Growth and Innovation Evangelist at Salesforce, Tiffani Bova)
Description: Welcome to an interview with the author of The Experience Mindset: Changing the Way You Think About Growth, Tiffani Bova. This book details exactly how your company can adopt an Experience Mindset, at scale. It's not enough to know that happy employees equals happy customers. You must have an intentional, balanced approach to company strategy that involves all stakeholders – IT, Marketing, Sales, Operations, and HR – with KPIs and ownership over outcomes. Tiffani Bova is the global customer growth and innovation evangelist at Salesforce, and the Wall Street Journal bestselling author of Growth IQ. Over the past two decad...