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Podcast: Case Interview Preparation & Management Consulting | Strategy | Critical Thinking
Episode: 602: Former Bain & Company Director Michael Farmer — Differences Between McKinsey, Bain and BCG, Strategy Consulting, Helping Ad Agencies and Their Clients Navigate the Changes in the Media Landscape, Transformation of a Creative Ad Agency (Huge)
Description: Welcome to an interview with the author of Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business, Michael Farmer. He also wrote the award-winning Madison Avenue Manslaughter, an inside view of fee-cutting clients, profit-hungry owners, and declining ad agencies (Third Edition, 2019). In this episode, Michael speaks about the time he worked for McKinsey, Bain, and BCG, and the differences between the three consulting firms. He also shared his advice for those aspiring to build their consulting firm and discussed the technique that helped him write his first book, Madison Avenue Manslaughter. F...