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Podcast: Case Interview Preparation & Management Consulting | Strategy | Critical Thinking
Episode: 590: How to read your competitors (with Ex McKinsey expert on war games, John Horn)
Description: Welcome to an interview with the author of Inside the Competitor's Mindset, John Horn, where he shares proven techniques to help businesses think like the competition and understand why they act the way they do. Inside the Competitor's Mindset presents a systematic approach to competitive intelligence that starts with three frameworks to get inside the competitor's mindset, predict their reactions to your moves, and assess whether the competition is getting ready for a spontaneous move of their own. John Horn is a professor of practice in economics at the Olin Business School at Washington University in St. Louis...