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Podcast: Case Interview Preparation & Management Consulting | Strategy | Critical Thinking
Episode: 516: Netflix with ads: Is it a good strategy? (with Amanda Lotz)
Description: Welcome to an episode with a professor at Queensland University of Technology, Amanda Lotz. In this episode, Amanda shares her insights as a media expert about Netflix's recent announcement that they are introducing an ad-supported version of their streaming service. She spoke about the challenges that Netflix may face as it goes down the advertising route. Amanda discussed the pros and cons of a subscription-based model versus an advertisement-based model and what it will be for Netflix as it launches its new strategy. Amanda Lotz is a media scholar, professor, and industry consultant. Her expertise i...